I worked on the “moovel” project at digital agency AKQA. Our role involved developing the brand from its inception—creating the name, logo, and comprehensive branding. This initiative for Daimler seamlessly integrates various transportation modes like public transport, car-sharing, and cycling into a single platform. The brand claim, “From A to Beyond,” underscores moovel’s commitment to transcending traditional mobility limits. To boost brand awareness, we hosted high-profile events with artists like Woodkid and celebrities such as Florian David Fitz, firmly establishing moovel as an innovative solution in urban mobility.